2019 | Tunisia | Agriculture & Agribusiness | Social-economic development

Study on the export and distribution of gourmet olive oil in the American market

Context & objectives:

Despite a sustained increase in the production of olive oil in Tunisia, these exports remain concentrated on the traditional market, namely the Mediterranean basin and Europe.Besides, Tunisia is still positioned on olive oil exports mainly in bulk with low added value.The project strives to:

  • Analyze the supply and demand of Gourmet/Premium olive oil on the American market
  • Identify the different distribution scenarios adopted by Tunisian operators
  • Determine the key success factors to penetrate the American market

Main achievements & impacts
  • Estimation of the size and segmentation of the target market
  • Estimated growth prospects of the target marketIdentification of 3 main distribution scenarios and the tidal levels associated with each scenario
  • Valuation and strategic segmentation of the target market will be used as a basis for further analysis of possible distribution scenarios with a view to carrying out a pilot project with operators in the current value chain.

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