Definition of an expansion target in North Africa or Sub-Saharan Africa for a mobile terminal player and establishment of a business plan
Context & objectives:
With its positioning and its turnover, the customer, distributor of mobile terminals in Tunisia, began a reflection on its future strategic development paths. We were asked to define an expansion plan in North Africa or Sub-Saharan Africa. Indeed, these two markets mentioned above seem to enjoy a very strong potential in mobile telephony equipment and seem