B to B customer satisfaction survey for a leading player in the recycling sector
Context & objectives:
The customer has a strong leadership position in the local market.In order to face a possible increase in competition and to implement a long-term commercial strategy, the client has launched a customer satisfaction survey in collaboration with Matine ConsultingThe project strives to :
- Conduct a qualitative and quantitative survey of client companies
Main achievements & impacts
- Evaluation of the perception of the customer's products through 3 axes: product quality, quality of services and prices
- Identification of the main development opportunities
- Action Plan for Improving Business Performance